The business (and life) you want is already in you. It’s just waiting to be built with clarity, courage, and the right support.
Let’s be honest. If more business hacks, viral tactics, or $27 templates were the answer, you’d be rolling in freedom and cash by now. What's missing are not the hacks or tactics. It's the spine.
You’re not stuck because you’re “missing something out there." You’re stuck because your business doesn’t have a spine. Not a borrowed, rigid blueprint. Not a million “growth hacks.” Your business needs an operating system that actually fits you.
If you’re ready to build an online business that pays you to be you while finally giving the soul-sucking day job a run for its money. This is your invitation.
Step One: Burn the BS. Get Real. Quantum Growth Starts Here.
Over six transformative weeks, you’ll learn how to build a business that feels like you, so you can make your move from soul-sucking to soul-aligned (without the financial panic or burning all your bridges).
You’ll learn how to build your runway on the side, and walk away knowing exactly how to sell what’s in your head (and heart), bank the money, and step into the kind of freedom most people only dream/meme about.
Ready for your life to change?
After years of working with clients, I know the challenges & frustrations
You’re ironing your clothes on Sunday night, already feeling the pit in your stomach about another week of pretending your job is “fine.” (Bonus points if you’re mentally calculating how many sick days you have left.)
SUNDAY NIGHT DREAD
You have a laundry list of skills, passions, and half-baked ideas but ZERO clue which one anyone would pay for.
CONFUSED A.F. ABOUT WHAT TO SELL
You watch other people launch businesses online and wonder, “What secret do they know that I don’t?” (Then you spiral down a rabbit hole of free webinars and still feel lost.)
STUCK AT THE “SCROLL & ENVY” STAGE
You want out... but the steady paycheck is your golden handcuffs. You worry about bills, health insurance, the works. (Who’s got time for risk?)
THE PAYCHECK PARADOX
The thought of building a “funnel” or setting up automations gives you full-body hives. You’ve bookmarked 47 YouTube tutorials and finished exactly none.
TECHNOLOGY overwhelm
You post, you tweet, you ‘gram, and…crickets. (Hello, is anyone out there?)
FEELING INVISIBLE ONLINE
If you’re nodding along, trust that you’re not alone. These are exactly the challenges we tackle inside BYOB.
But guess what...
I wasn’t born with the “entrepreneur gene”. Or so I thought.
My dad was a natural at business, but I found myself stuck in a corporate cubicle, quietly assuming that maybe that path just wasn’t for me. I’d joke with friends that the business genes skipped a generation.
Then, a special person handed me a small book filled with stories of ordinary people building their own quirky businesses. No grand plans, no overnight success, just real humans taking a shot, figuring it out, one little step at a time.
Somewhere between those pages, a spark caught fire. That little spark turned into a series of steps. Tentative at first, then braver. Over time, step by step, idea by idea, I found myself building a business that actually fit me.
Here’s the thing I wish someone told me sooner: You don’t have to see the whole path. You just need to catch a spark, borrow a little belief (yes, you can borrow mine), and start.
Sometimes, the only thing missing is someone rooting for your future self louder than your own doubts.
So if you need someone to hand you a spark (or shove a book your way), consider this your moment. I believe in the version of you that’s already building something wild and real, even if you don’t see it yet.
Let’s light the match.
If you’re even a little bit curious, let that be your sign. I’m here, believing in the version of you that’s ready for something more.
Hey there!
I'm Dan
I’m here to incinerate overwhelm and spark up your biggest business breakthroughs. If you’re ready to turn doubt into rocket fuel, you’re in the right place.
your resident
business
shaman
Xoxo,
Dan
Ready to make this the year where everything changes? Let’s create your very own Boss blueprint together.
There’s a "madness" to the way I build businesses, a mix of passion, intuition, and strategy that’s anything but conventional. But trust me, there’s a method to it, and it works.
I’ve distilled a repeatable "formula" (in air quotes for a reason) for success, blending creativity with technology, and the power to unlock scalability whilst maximising personal freedom, impact and profit, without sacrificing joy and alignment.
In BYOB, I’m sharing it all. An operating system that adapts to your strengths and passions while keeping you ahead of the game.
Expect to experience an immediate shift in how you approach life, work, and wealth. This course will rewire your thinking, unleash your potential, and turn that big vision into a real, profitable business that scales with you.
I often get asked how I’ve created multiple 7-figure online businesses. From affiliate marketing and blogging to launching digital publications, developing interactive virtual tours, running a branding agency, and building Supercoach Academy, a 7-figure course that’s helped over a hundred transform their lives.
Meet your
老师
Introducing...
BE YOUR OWN BOSS
BYOB is your step-by-step live cohort for turning what makes you brilliant and wildly you into a (trans)personal brand that pays. Learn the real systems, skip the fluff, and finally get paid to do what you love. On your own terms, no compromises. The online biz course that teaches you who to be, not just what to do.
Most programs stack tools. BYOB tunes your whole operating system.
Here's What You WILL Learn & do
kungfu move one
Pinpoint Your Joyful, Viable Offer
Land on your joyful, viable offer (the thing you can sell now, that doesn’t make you want to scream).
kungfu move two
Master the Art of Transition
Map your real-life exit plan with my Pivot Playground roadmap so you can start while you’re still in your job, and build your way out (no financial freefall required).
kungfu move three
Build Your Modular Business “Spine”
Install the BYOB Operating System. A spine-first system that grows with you, fits your energy, and never boxes you in.
Learn to market and sell authentically, because visibility isn’t optional and selling gets to be your new superpower.
Sell & Shine. Without Cringing.
kungfu move four
Shape your transpersonal brand, your voice, your story so you attract right-fit clients on autopilot.
Create a Brand That AI Can’t Replicate
kungfu move Five
Get paid with just two core components from the BYOB OS. No endless prerequisites, no waiting, no overwhelm.
Monetize from Day One
kungfu move six
Get paid with just two core components from the BYOB OS. No endless prerequisites, no waiting, no overwhelm.
Monetize from Day One
kungfu move six
Because Spiritual Strategy eats Action Strategy for breakfast. The best business growth hack in history? Ruthless self-attunement. I’ll show you how.
Ruthless Radical Attunement
kungfu move seven
BYOB smashes these 🍋 to zesty lemonade with tools, support, and a generous dose of laughs.
Marketing makes me feel icky.
I feel anxious over my feast-and-famine business cycles
I have ideas but no structure.
I’ve taken other courses and still feel lost.
I’m scared to show up online. What if no one buys?
I want to start, but I don’t know what to offer.
is this you?
Made a video!
Proof That Simple Works.
Real sustainable results that's super satisfying!
"Most business courses give you someone else’s script. I’ll help you write yours, in your own ink."
— Dan, your laoshi
I was at the end of the road in my family business and I felt very low.
Dan gave me the tools to pivot my family business and I believe in my ability as a leader all over again. I was able to continue the family business and bring it to new heights.
— Debbie: From stuck in the family business… to leading with clarity and renewed fire
By the end of 6 weeks, you will...
Know exactly what to offer, price, and sell, without second-guessing yourself or your worth.
Show up online in a way that feels natural, engaging, and totally “you.” No more hiding, ghosting, copying others or performing.
Have a clear actionable plan in place for scaling your business and taking things to the next level.
Confidently talk about your business (and yourself!) so people get what you do... and want more of your magic.
Map out a transition plan that fits your life, letting you build your business on the side (and say goodbye to the 9–5 on your terms).
Build a business that fits your unique energetic blueprint, so it truly feels like you (and grows with you).
trusted by:
Why this feels like a breath of fresh air in 2025
Everyone's skeptical.
Trust is at an all-time low. On top of that, Al has turned most information into a commodity. So selling courses, memberships, or coaching is HARD.
That’s exactly why BYOB isn’t your average coaching course. We’re not about secret formulas or tired hacks. We’re about real results, real relationships, and building a business that actually feels good.
Inside BYOB, you’ll step into a space where connection is everything. The approach is simple: Let people experience the magic for themselves. You give people a simple "gateway" into your world. Show your value up front. Conversion to your offer is simple. Instead of big-pressure pitches, you're just inviting people who trust you to take the next aligned step.
And you end up with steady, consistent income from people who already know, like, and trust you.
Where quitting the day job isn't a risk. It's a plan.
Most courses out there skip over the part where you're balancing your day job with your dream job. They don't address the fears, resistance, or what it takes to truly feel safe and clear about your next steps.
That's where BYOBoss is different. We kick off with a practical, proven four-step transition plan, designed to give you the clarity and confidence you need to shift from paycheck to purpose with security and peace of mind.
But that's just the beginning. We go beyond the basics to cover every core pillar of success-finding your niche, developing your product, mastering sales and marketing.
This program includes everything you need to build, launch and grow.
This program is your full-stack business starter kit. BYOB gives you all the tools, but more importantly, it shows you how to use them in a way that actually fits you. That’s why it works. That’s why it lasts.
21
years as a "cereal" entrepreneur
04
Number of 7-figure businesses i've built
$1.5m
Number of consulting clients
100+
revenue from digital products & coaching
100%
Truth-First guarantee
Warning: This program may cause unstoppable clarity, quantum income shifts, and an incurable allergy to anything fake in business.
If your soul is yelling “HELL YES,” let’s get radically attuned and build something only you could create.
You're looking for overnight success with low to zero effort (this ain’t a lottery)
You're obsessed with hustle culture, bro-marketing, or short cuts
You're still waiting for the stars to align before taking action
It's *not* for you if...
You want to leave your soul-sucking job (or at least start flirting with the idea)
You’ve got skills, stories, wisdom but need a structure to monetize it
You want to start an online business that reflects who you truly are (not just what sells)
This *is* for you if:
I live what I teach at BYOB.
It’s how I create reliable, low-stress income working just a few days a week.
This approach has helped many of my private clients – from coaches to creators – go from chaos to cash flow. And honestly? For most people, one workshop or a single premium upgrade can easily cover the investment in this course.
If you’re not ready yet, no pressure, I'll be here when you are.
But if you’re done with launch stress and ready for consistent, joyful sales, I'm here to help you.
So what are you waiting for?
All It Takes Is One
Course Format
- 6 Live Weekly Modules with high-vibe teachings (replays available)
- Tried-and-True Framework: The BYOB Operating System
- Supportive Private Community of fellow brave builders
- Live Personal Group Coaching with dan to get all your burning questions answered + mindset blocks zapped ⚡️
Frequently Asked Questions
Is this suitable for total beginners?
Absolutely! You don’t need a clue, a list, or an MBA. The Operating System starts at zero. Zero ideas? No audience? That’s exactly where we start.
What if I am shy, introverted, or “not cut out” for business?
BYOB helps you build to your own energy, personality, and strengths.
Is it virtual?
Yes. The entire program is virtual with significant amount of live instruction.
I’ve tried courses before and they didn’t work. Why is this different?
Because I’m not giving you another cookie-cutter template. I’m giving you a system that honours your energy and shows you how to think, not just what to do. The business world has changed. This course is built for what works now.
What if I can’t attend live?
All live sessions will be recorded and made available as replays. You’ll still get access to all resources and the community.
I don't have a credit card. Do you accept other forms of payment?
Wire transfers & payments via PayNow are accepted. Drop me a DM or contact me to make payment arrangements.
How much time does it take?
There will be a total of 6 weekly calls. You should carve out at least 2 hours per call. That said, please take note that Dan doesn't watch the clock and will only wrap the class only when it feels complete.
Will there be personalized support?
Yes! For six weeks, we row in the same direction as a live cohort (that's magical for momentum!) with an active community page to get your questions answered, generous Q&A and coaching from Dan during each call .
My perspective on work has evolved beyond the traditional 9-to-5 grind.
I feel like I've just roamed the earth looking for these products up until now. So grateful for you!
Got a confidence booster launchpad thanks to Dan that made me my first 1k from coaching,
Be rest assured - the money you invest in this course is WAY LESSER than the VALUE you’re going to get out of it.
Never a dull moment with Dan and learning from him. He makes lessons concise, entertaining, and packed full of value.
I learnt so much - headplosions every single class. 🔥
It is literally the best investment I’ve made.
If not for Dan's programme, I would never have taken the leap to start Quirkybirdiepainter.
Please don’t do it if you want boring academic courses & not prepared to have loads of fun!
It is literally the best investment I’ve made.
The impact it made to my life is something that money cannot buy.
But wait! I've got some extra gifts for you! 💝
I know BYOB is worth every cent on its own, as it's the exact system I've used to:
✅ Quit complicated launches, for good
✅ Fill my premium offers with clients I absolutely adore
✅ Enjoy spacious workweeks that honour my energetics + rhythm
✅ Make sales without working every day
✅ Say yes to massages, long lunches, and spontaneous adventures
But I wanted to make this an absolute no-brainer with some special bonuses that will help you implement faster and see results sooner.
Let's make this the easiest “yes” you’ll make all year.
SUPERMASTERCLASS
HUMAN DESIGN FOR BUSINESS
SUPER EARLY CAT BONUS I AM DANGLING UNAPOLOGETICALLY in your cute face.
Use Your Human Design In Your Business To Create Effortless Income & Impact.
I’m going to let you in on a secret: business - and making money in it - gets to be filled with ease and flow. So many people struggle to figure out how to make the income and impact they desire in their businesses because they’re building their business based on what worked for others. Learn to leverage your Human Design to create a thriving business YOUR way. Go in-depth with your energy type and how to leverage it in your business with this Supermasterclass. I will teach you how to create a business that ACTUALLY feels good to you every step you're building it.
This is an entire course in itself. we are gonna pour gasoline on fire.
value: priceless
bonus gift one!
Unlocking True Abundance: Redefining Wealth Beyond Money
This is the crossover event of the decade. When I joined forces with Simone Seol (business and marketing coach extraordinaire), sparks didn’t just fly! We set the whole Finland retreat on glitter. This legendary masterclass became the centrepiece of the entire event, with participants raving about the mind-expanding, heart-opening, “wait, did we just have a spiritual awakening?” energy in the room.
money & wealth masterclass
Catch the full masterclass recording and experience the session everyone wished would never end. You’ll laugh, rethink everything, and leave with your abundance frequency and money mindset switched ON, fully primed for BYOB and ready to build your next-level business. Think of it as the ultimate wealth pre-game warm-up.
Available only to first 50 people who enroll.
Dan + Simone = double trouble brilliance!!
Dan + Simone = double trouble brilliance!!
bonus gift two!
bonus gift two!
Insider scoop: a cute little reindeer just whispered that Simone Seol might pop into BYOB as a guest mentor!! Could it be true? Only one way to find out…
Build Irresistible Offers in Minutes (Not Months)
OfferCraft™ Wizard Bot
Unlock the OfferCraft Wizard Bot. This is your private AI genie trained on all my juiciest frameworks for building irresistible, high-converting offers. Forget hours of overthinking, second-guessing, and blank-page syndrome.
Note: This isn’t about letting AI do all the thinking for you or skipping the important inner work. OfferCraft leads the session, asks you all the right questions, and draws out your sharpest ideas. The more you put in, the more magic you get out! Then sit back and watch the magic unfold. In just 10–15 minutes, you'll have your magnetic offer complete with irresistible positioning, pricing, packaging and delivery handled.
Ready to have fun and build your best offer ever? OfferCraft is exclusively yours when you pay in full.
Pay in full bonus gift!
Pay in full bonus gift!
